Clients
I&M Bank Ltd
Category:
Financial Institution Brand Activation
Date:
22rd September, 2026
I&M Bank Siri Ni Sare Activation Nyahururu – Nyandarua County
Jdee Roadshow Trucks took the #SiriNiSare campaign to the streets of Nyahururu, connecting directly with traders, business owners, and everyday Kenyans! As a leading provider of roadshow services in Kenya, we deployed our fully equipped mobile marketing truck in Kenya to create an immersive, high-energy experience.
Using our state-of-the-art mobile stage truck in Kenya, we demonstrated how opening an I&M Bank account takes less than 5 minutes. Plus, with a Personal or SoloBiz account, customers enjoy FREE money transfers to M-PESA and Airtel Money!
It was all about:
Real Conversations & Connections: Engaging directly with local market communities.
Empowering Everyday Trade: Delivering practical tools, merchandise, and accessible payment solutions.
By utilizing a premium brand activation truck in Kenya, we helped go beyond traditional banking to empower the people who keep our markets moving forward.
Your hustle. Your progress. On your side.
Services Delivered:
- Roadshow Truck Hire for Branch Launch
- Professional PA System & Public Address Setup
- Event Crowd Engagement & Program Coordination
- Corporate Brand Visibility Support
- On-Site Activation & Community Mobilization
Activation Impact
Strong turnout during the activation
Increased local awareness of I&M Bank services
Professional event presentation aligned with corporate standards
Enhanced brand presence within Nyahururu and surrounding areas
