Highchem Brand Activation – Bomet County

Jdee Roadshow Trucks successfully executed a high-energy brand activation for Highchem in Bomet County, delivering a powerful mobile marketing experience designed to increase brand awareness and direct customer engagement.

Our fully branded roadshow truck was strategically positioned within Bomet town to attract high foot traffic and create maximum visibility. The activation featured professional PA system setup, live crowd engagement, promotional announcements, and interactive sessions aimed at educating customers about Highchem products and solutions.

The roadshow created an energetic atmosphere that drew retailers, distributors, farmers, and the local community, providing Highchem with a direct platform to connect with its target market.